We’re all about MVP

Most Valuable What?

Warning: This post contains even more shameless self-promotion

What the heck is MVP? It means “Minimum Viable Product” in the software development world. It means, don’t wait until you have your vision completely built and running. Instead, launch with the minimum amount of content and functionality to start gauging feedback and making improvements.

That’s what this website is; it’s just the start. We’re digital experts, social media strategists, creative thinkers, entrepreneurial curiosity seekers, and lots of other things, but we aren’t developers (well, not yet anyway). We’re making the best use possible of the tools at our disposal and within our start-up’s budget. For now, that means WordPress.com, and if you know anything about WP.com, you know that it’s a pretty limited blogging platform. “Move to wordpress.org!” we’ve beenĀ counseled. “Let me design and build it for you!” we’ve been pitched. No thanks, maybe some day. For now, we’d rather boot-strap our web presence, like we’re bootstrapping our new venture.

To make a long story short, this site is going all MVP on your ass. Watch it as it changes and grows and evolves. Cuz, we believe it’s imperative that our web presence matches our brand, and frankly, it ain’t there yet.

Happy evolution-watching!

Bill & Kim


2 thoughts on “We’re all about MVP

  1. As one such software designer, I can’t tell you how happy I am to see creative agencies start thinking in these terms! A resounding Amen to the notion of getting an initial (streamlined) project completed and launched, so you can realize immediate benefits and from there kick off evolution plans to launch revisions. There’s a reason this works so well in the technology / product space!

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