We’re all about MVP

Most Valuable What?

Warning: This post contains even more shameless self-promotion

What the heck is MVP? It means “Minimum Viable Product” in the software development world. It means, don’t wait until you have your vision completely built and running. Instead, launch with the minimum amount of content and functionality to start gauging feedback and making improvements.

That’s what this website is; it’s just the start. We’re digital experts, social media strategists, creative thinkers, entrepreneurial curiosity seekers, and lots of other things, but we aren’t developers (well, not yet anyway). We’re making the best use possible of the tools at our disposal and within our start-up’s budget. For now, that means WordPress.com, and if you know anything about WP.com, you know that it’s a pretty limited blogging platform. “Move to wordpress.org!” we’ve been┬ácounseled. “Let me design and build it for you!” we’ve been pitched. No thanks, maybe some day. For now, we’d rather boot-strap our web presence, like we’re bootstrapping our new venture.

To make a long story short, this site is going all MVP on your ass. Watch it as it changes and grows and evolves. Cuz, we believe it’s imperative that our web presence matches our brand, and frankly, it ain’t there yet.

Happy evolution-watching!

Bill & Kim


Now We’re in Business


Starting your own marketing agency is hard. Starting your own agency alone is even harder. Today, Hewson Group expands to a partnership between me and my wife, best friend and now official business partner, Kim Hewson. She’s a true entrepreneur, and will be our secret sauce when it comes to growth. Why she let me talk her into it is beyond me, but boy am I glad she did!


It’s hard to get out of the starting gate, but a strong team plus the newest technology always helps!

Additionally, we’re pretty sure we’ve explored every niche and corner of the marketing services industry, and for now, we’ve decided to focus squarely on the social media space. But not in a silo. You know as well as we do that social is becoming ingrained in every part of our work and personal lives. Having “social” at the heart of every client engagement we take on will allow us the flexibility to deliver on clients’ objectives across any channel or customer touchpoint with greatest success. That includes how we approach mobile, how we approach UX design, and how we approach cross channel opportunities like shopper marketing or brand story telling.

We feel everything in our culture is becoming socially enabled, at a truly accelerating pace, and agencies who make social an indelible piece of their own product are bound to remain at the edge of understanding how to engage with consumers to drive business results.

Wow, that feels better already.

Are you looking for an agency that gets your brand or business moving at today’s speed? That would be us. Ping us, we’ll be around.