It all started in Detroit.
I met a guy who joked he was going to buy a marijuana dispensary with his bonus.
He gave me an idea I had never considered before.
I approached the possibilities with the intensive curiosity of my strategic training.
I pursued it relentlessly.
I got help and encouragement from lots of past colleagues, mentors and new connections.
I uncovered strategic insight > For the truly ill, obtaining one’s medication with dignity is the worst part of this medicine’s use.
I met lots of smart, driven, interesting people in the MMJ (Medical Marijuana) space.
I was clear-eyed and merciless in my decision-making at times.
I developed a killer brand identity idea.
I got nervous due to the subject matter of my pursuit.
I was unduly vague when describing my plans to potential partners outside the MMJ space.
I had trouble making solo decisions regarding product development focus.
I ran into roadblocks.
I over-estimated my network’s ability and willingness to help me merely for future potential.
I told my mom and my kids I was working on an idea to sell marijuana (profitably! legally!)
I found out a lot about being a start-up entrepreneur.
I got frustrated. A lot.
I got much smarter about how business really works.
I learned how to use lots of new software like Premiere Pro and LucidCharts.
I proved to myself that I’m a damn good UX designer, even if self-taught.
I proved to myself that I’m a pretty terrible visual designer, even if self-taught.
I got very knowledgeable about marijuana in general and the medical and recreational marijuana economy.
I practiced my social media skills to positive results. (@kindgrasshopper)
I learned a lot about myself, as a professional and more importantly as a person.
I put the whole damn thing on hold considering my savings depletion.
Bottom line: It has been worth every minute.
See the artifact: startwithgrasshopper.com (a terrible URL now that I recognize how most folks “start” in their teens, a really risky idea and one I don’t support)
What’s next? We’ll see. :)